This book is an indispensable resource for anyone who wants to successfully navigate through the licensing industry.”    

Charles Riotto,  Former President, LIMA

From the authors of the acclaimed Basics of Licensing series books the Business of Licensing is written and compiled by LIMA Hall of Fame members  Greg Battersby and Danny Simon and is endorsed by LIMABusiness of Licensingis the most comprehensive book on licensing available and provides valuable insights to help the reader achieve success while minimizing the risks of costly mistakes.

Coauthored by two industry pioneers with more than  60 years of combined experience, this breakthrough book offers both the novice and veteran alike, proven, practical insights on how to maximize licensing profits and success.

Business Of Licensing provides a comprehensive overview of licensing, licensing categories and the licensing process; a point by point analysis of licensing agreements; guidelines for protecting, administering, promoting and buying or selling licensed products, and a by review of key licensing markets and regions worldwide. Additionally, the book also includes a wide collection of practical sample agreements and forms with a link to download copies.

The book is being offered to the current members of The International Licensing Industry Merchandisers' Association "LIMA" at a special price as noted below and is available only to current members of LIMA. 

For information about becoming a LIMA member, please call Sharon Weisman, at 212-244-1944 x119. 

Quantity discounts (10 or more) are available for both LIMA and non-LIMA members—please contact, for details.  Please note that shipping and handling charges based on weight, destination and service type will be added to your order.  Sales tax will be added to orders delivered to a Connecticut address.